22 Sep-2021

Leading household giant Aspira introduces ORACARE+ Toothpaste to the Nigerian market

Posted on September 22, 2021
by Aspira
Dental Care
Laundry Essentials
Personal Care & Hygiene
Comments Off on Leading household giant Aspira introduces ORACARE+ Toothpaste to the Nigerian market

L-R: Haidar Hussein Attar, Head-Sales; Santhosh Kumar Nair, Head-Marketing & Advertising; Surendra Nath Mohanty, Oracare Plant Manager at the launch of new Oracare+ Toothpaste at Aspira HQ in Kano.

Aspira Nigeria, one of the largest manufacturers & distributors of Hygiene, Personal Care & Laundry Care products is adding a new product “ORACARE+” toothpaste to their product catalogue under dental care category. Designed to cater for the oral hygiene of Nigerians. The product has been lauded by the Medical and Dental Council of Nigeria describing it as innovative and in line with the global best practices as it pertains to manufacturing.

With robust and world-class production facility in the country, Aspira has been adding value to the economy of Nigeria by churning out quality products and contributing to the gross domestic product (GDP) and capacity building in the country. The introduction of ORACARE+ toothpaste is coming after years of rigorous research and development the company embarked and taking into consideration the peculiarities of the Nigerian environment.

Speaking to the media about the ORACARE+ toothpaste, Head of Marketing for Aspira Nigeria, Mr. Santhosh Kumar Nair said “we painstakingly looked at the Nigerian environment and we also did a lot of research on the best oral hygiene product that Nigerians would be interested, we considered a lot of factors such as cultural acceptability, health and food.  Unlike other products, ours is more of how effective the product would be to the mouth and at the same time, we considered the pricing.”

“We believe that ORACARE+ will be the benchmark that would be used to measure future toothpastes produced in the market. We have rigorously adhered to international and national standard. We have the NAFDAC, SON and other professional endorsement that would attest to the quality of our products”, Nair added.

Oracare+ is one of its kind that removes bad breath, protects from tooth decay, and keeps the teeth shining always. The new toothpaste is available in 50g, 90g and 140g variants.

Aspira Nigeria Ltd., part of Lee Group of Companies, is one of the largest manufacturers and distributors of Hygiene/Personal care & Laundry care products in Nigeria. With operations in Nigeria spanning over a decade with an enduring commitment to the daily lives of consumers. Aspira commenced its operations in Nigeria in 2009 and have started local production of various brands of soaps & detergents. Aspira Nigeria has its manufacturing plant & HQ based in Kano, Nigeria. ORACARE+ is the latest addition to their product offering.